PUBLICATION
Chicago Bears Centennial Scrapbook
For the Chicago Bears' 100th anniversary celebration, they envisioned a commemorative book that would encapsulate the team's rich history and resonate with fans. Inspired by the meticulous scrapbooking efforts of Min Halas, who meticulously collected newspaper clippings chronicling the Bears' journey, the team sought to replicate this nostalgic aesthetic in their book.
Spanning over 300 pages, the book is a treasure trove of Bears' history, meticulously curated to immerse fans in the team's legacy. We integrated innovative design elements to evoke the essence of a scrapbook, from the fold-out poster dust jacket to the embedded jersey patch on the front cover. Additionally, we included a practical touch by outfitting the inside back cover with a pocket, providing fans with a means to preserve their own memorabilia.